Deals and incentives drive the promotional intensity that marketers crave. In 2011, the classic coupon is alive and well. The recent recession and anemic recovery have made Americans more value-conscious, as evidenced by increased Google queries on couponing – which spiked in late 2008 and has stayed high ever since. TLC’s “Extreme Couponing” is a new TV series dedicated to this marketing tactic. More print coupons were produced in 2010 than ever before. Continue reading →
Magicians create the illusion of mysterious power by making objects materialize from nothing. Marketers mirror this trick by creating things of value by mixing innovation and creativity with other resources. As I step into the role of SIGs VP for the Columbus AMA it seems my fellow volunteers have to take this one step further – developing valuable programs in our spare time relying almost solely on our skills as professionals.
One of our AMA values is “professionalism” and I’ve been impressed with the strategic approach out leadership is taking. Starting with solid strategic planning support by our Professional Chapter Council representative, Tim Sheridan, our incoming President, Jeff Dennis, is leading us through some planning steps that will lay the foundation for a successful series of magic tricks in the upcoming year!
While my plans aren’t finalized, I am excited about the opportunity to practice a touch of alchemy with the combined imagination, creativity and energy of the SIG volunteer team!
About “The SIG Chronicles:” This blog series records Paul Dumouchelle’s experiences, impressions and insights gained as Chair of the Healthcare Marketing Special Interest Group for the Columbus branch of the American Marketing Association. Paul has been elected as VP of Special Interest Groups for the 2011-2012 program year.