Monthly Archives: May 2011

Key Challenges for the SIG Program (The SIG Chronicles, IXX)

Posted on by
Reply

By Paul Dumouchelle, VP SIGs (2011-2012)

Any volunteer program involving dozens of events held throughout Central Ohio will have its share of challenges – the Special Interest Group program for the Columbus Chapter of the American Marketing Association (CAMA) is no exception.  For CAMA’s 2011-12 fiscal year I’ve worked with our leadership team, including CAMA President Jeff Dennis, to identify the following strategies and goals.

Key Strategies for 2011/12

  1. Volunteer leader recruitment to replace outgoing SIG chairpersons and add to teams
  2. Updated SIG Handbook outlining current program details and performance standards
  3. Pursue increased PROFESSIONALISM, INNOVATION & CREATIVITY through advance planning and coordination Continue reading →

The Day the Coupons Died

Posted on by
Reply

By Paul Dumouchelle, Incoming VP for SIGs (2011-2012)

Deals and incentives drive the promotional intensity that marketers crave.  In 2011, the classic coupon is alive and well.  The recent recession and anemic recovery have made Americans more value-conscious, as evidenced by increased Google queries on couponing – which spiked in late 2008 and has stayed high ever since.  TLC’s “Extreme Couponing” is a new TV series dedicated to this marketing tactic.  More print coupons were produced in 2010 than ever before.  Continue reading →

Profiles in Cool – Perfecting Personal Networking

Posted on by
Reply

By Paul Dumouchelle – incoming VP for SIGs (2011-2012)

Marketers have to be strategic, visionary, culturally literate, analytical, team-builders, salespeople and increasingly – networkers.  The imperative for personal networking comes from many directions:

  • The “relationships as network” structure of social media
  • Increasingly fluid team structures involving multiple organizations
  • Careers involving rapid-fire changes in roles, activities and/or payroll source Continue reading →

Marketing Magic (The SIG Chronicles, XVIII)

Posted on by
Reply

By Paul Dumouchelle, VP SIGs (2011-2012)

Magicians create the illusion of mysterious power by making objects materialize from nothing.  Marketers mirror this trick by creating things of value by mixing innovation and creativity with other resources.  As I step into the role of SIGs VP for the Columbus AMA it seems my fellow volunteers have to take this one step further – developing valuable programs in our spare time relying almost solely on our skills as professionals.

“What Did I Get Myself Into?” – Redux

My appreciation for the challenge grew significantly when I attended the annual national leadership summit for the American Marketing Association in Chicago.  A sense of déjà vu rose over me in this process, reminding me of how I felt when I first got involved in SIG leadership in early 2010.

Moving Forward 

One of our AMA values is “professionalism” and I’ve been impressed with the strategic approach out leadership is taking.  Starting with solid strategic planning support by our Professional Chapter Council representative, Tim Sheridan, our incoming President, Jeff Dennis, is leading us through some planning steps that will lay the foundation for a successful series of magic tricks in the upcoming year!

While my plans aren’t finalized, I am excited about the opportunity to practice a touch of alchemy with the combined imagination, creativity and energy of the SIG volunteer team!

About “The SIG Chronicles:”  This blog series records Paul Dumouchelle’s experiences, impressions and insights gained as Chair of the Healthcare Marketing Special Interest Group for the Columbus branch of the American Marketing Association.  Paul has been elected as VP of Special Interest Groups for the 2011-2012 program year.