Sustainability is all the rage lately.
Sustainability is usually defined as the need to balance financial, human, and natural resources for the long-term benefit of business and communities.
In these uncertain economic and social times, many organizations are taking a step back to consider the ethical, social and environmental consequences of their practices. In fact, a research study conducted in April, 2009 by the American Marketing Association and Fleishman-Hilliard, Inc. demonstrates that nearly half of businesses intend to increase focus on sustainability and more than half plan to maintain or increase their efforts.
It seems to be the way the wind is blowing these days. But why?. Continue reading