Comments for Columbus AMA Blog http://blog.ColumbusAMA.org Connecting Marketing Professional throughout Central Ohio Tue, 08 May 2012 15:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on AMA Member Benefit for Google AdWords Seminars by Ben - researching SEO and marketing http://blog.ColumbusAMA.org/?p=2276#comment-65 Ben - researching SEO and marketing Tue, 08 May 2012 15:45:41 +0000 http://blog.ColumbusAMA.org/?p=2276#comment-65 Been to a seminar like this. You cannot overstress the importance of Google AdWords nowadays, with Google holding 70% of market share between itself and engines it powers. The seminar was immensely helpful Thanks! Ben Been to a seminar like this. You cannot overstress the importance of Google AdWords nowadays, with Google holding 70% of market share between itself and engines it powers. The seminar was immensely helpful

Thanks!
Ben

]]> Comment on Apple Doesn't Tweet or Blog and I Still Bought a Mac. by Columbus AMA http://blog.ColumbusAMA.org/?p=1065#comment-53 Columbus AMA Thu, 17 Dec 2009 22:46:17 +0000 http://columbusama.org/?p=1065#comment-53 Another emphasis Apple makes is on the staff in its stores. I just met a fellow today who used to work at the Apple store at Easton. He had worked in many retail operations and he said the Apple hiring process was easily the most intensive - even going to the point of having applicants prepare skits (10 minutes to prepare a PC vs. Mac ad from the current series). He also said he'd never worked in a retail environment where he'd felt more at home. Investing in people selection is part of branding, too. Paul Dumouchelle, Management Consultant, ADVISA Another emphasis Apple makes is on the staff in its stores. I just met a fellow today who used to work at the Apple store at Easton. He had worked in many retail operations and he said the Apple hiring process was easily the most intensive – even going to the point of having applicants prepare skits (10 minutes to prepare a PC vs. Mac ad from the current series). He also said he’d never worked in a retail environment where he’d felt more at home.

Investing in people selection is part of branding, too.

Paul Dumouchelle, Management Consultant, ADVISA

]]> Comment on Niche Marketing Luncheon Speaker Highlights Hot Trends by Niche Marketing Luncheon Speaker Highlights Hot Trends | www.NicheThoughts.com http://blog.ColumbusAMA.org/?p=1040#comment-52 Niche Marketing Luncheon Speaker Highlights Hot Trends | www.NicheThoughts.com Sat, 12 Dec 2009 08:08:15 +0000 http://columbusama.org/?p=1040#comment-52 [...] is the original:  Niche Marketing Luncheon Speaker Highlights Hot Trends Niche Thoughts, marketingcolumbus, finding, great-way, internet, keeping-columbus, marketing, [...] [...] is the original:  Niche Marketing Luncheon Speaker Highlights Hot Trends Niche Thoughts, marketingcolumbus, finding, great-way, internet, keeping-columbus, marketing, [...]

]]> Comment on Leigh Householder Presentation by Bonnie http://blog.ColumbusAMA.org/?p=363#comment-33 Bonnie Thu, 18 Jun 2009 02:04:34 +0000 http://columbusama.org/?p=363#comment-33 Great presentation! Thanks for sharing your slide show! Great presentation! Thanks for sharing your slide show!

]]> Comment on The New Hot Thing: Sustainability by Linda http://blog.ColumbusAMA.org/?p=367#comment-34 Linda Wed, 17 Jun 2009 19:53:11 +0000 http://columbusama.org/?p=367#comment-34 I think it is great that there is going to be focus on sustainability. You askd for some companies that are doing this well so here are some. Banks like my client, e3bank, as well as New Resource Bank and ShoreBank are giving people the power and the resources to make their own conscious consumer decisions that affect and make in impact on the environment. I think it is great that there is going to be focus on sustainability. You askd for some companies that are doing this well so here are some. Banks like my client, e3bank, as well as New Resource Bank and ShoreBank are giving people the power and the resources to make their own conscious consumer decisions that affect and make in impact on the environment.

]]> Comment on 5 Crucial Steps to a Powerful Landing Page by New guest post over at Columbus AMA / Brian Cray's Blog http://blog.ColumbusAMA.org/?p=315#comment-31 New guest post over at Columbus AMA / Brian Cray's Blog Tue, 16 Jun 2009 17:58:07 +0000 http://columbusama.org/?p=315#comment-31 [...] Read it here: 5 Crucial Steps to a Powerful Landing Page. [...] [...] Read it here: 5 Crucial Steps to a Powerful Landing Page. [...]

]]> Comment on Internet T.V. vs. the BIG FOUR by joshua porter http://blog.ColumbusAMA.org/?p=356#comment-32 joshua porter Fri, 12 Jun 2009 00:02:26 +0000 http://columbusama.org/?p=356#comment-32 twitter @iamedia...only one "m". Thanks for posting and I look forward to comments. twitter @iamedia…only one “m”.
Thanks for posting and I look forward to comments.

]]> Comment on Are you ready? 7 Driving Forces Shaping Media by Joshua Porter http://blog.ColumbusAMA.org/?p=42#comment-26 Joshua Porter Wed, 10 Jun 2009 16:19:05 +0000 http://columbusama.org/wordpress/?p=42#comment-26 Lets produce more videos - The internet is free airtime unlike a paid infomercial and it has global reach. With production budgets dropping due to technology and reality based interests and not just "Fragmentation", budgets are lower to produce even the highest quality video. 7. "What does this mean for you? Think video...anytime, anywhere."-- Yes I agree. WIth a great creative team and production quality to back it up, the potential is there to produce and distribute a video campaign with less than an 1/8 of a national infomercial budget and the 100x the reach. Lets produce more videos – The internet is free airtime unlike a paid infomercial and it has global reach.

With production budgets dropping due to technology and reality based interests and not just “Fragmentation”, budgets are lower to produce even the highest quality video.

7. “What does this mean for you? Think video…anytime, anywhere.”– Yes I agree.

WIth a great creative team and production quality to back it up, the potential is there to produce and distribute a video campaign with less than an 1/8 of a national infomercial budget and the 100x the reach.

]]> Comment on AMA International Leadership Summit by Nick Iannitto http://blog.ColumbusAMA.org/?p=229#comment-29 Nick Iannitto Wed, 29 Apr 2009 02:15:01 +0000 http://columbusama.org/?p=229#comment-29 I'm so glad I picked people that are smarter than me to lead their respective committees. A total of seven of us represented our Columbus Chapter and we all learned volumes, especially me. Some of the group session were classed into how big your chapter was and since we were promoted to group 3 from group 4, we got to sit in at the big kids table. At first it was surreal hearing the issues of chapters with 1100 or 850 members and boards up to 20-40 people. Now that I digest it I finally got it. This is where Columbus will be some day, not next year, but some day we're going to be one of the big kids. With the dedication of the board starting in July, we're definitely paving the way for greatness. I've never been prouder of the six members that came with me...truth be told I get smarter just being in the room with them!!! If you don't believe me...become a member and see for yourself...you won't regret it and will only prosper from it. Contact our VP of Membership at membership@columbusama.org I’m so glad I picked people that are smarter than me to lead their respective committees. A total of seven of us represented our Columbus Chapter and we all learned volumes, especially me. Some of the group session were classed into how big your chapter was and since we were promoted to group 3 from group 4, we got to sit in at the big kids table. At first it was surreal hearing the issues of chapters with 1100 or 850 members and boards up to 20-40 people. Now that I digest it I finally got it. This is where Columbus will be some day, not next year, but some day we’re going to be one of the big kids. With the dedication of the board starting in July, we’re definitely paving the way for greatness. I’ve never been prouder of the six members that came with me…truth be told I get smarter just being in the room with them!!! If you don’t believe me…become a member and see for yourself…you won’t regret it and will only prosper from it. Contact our VP of Membership at membership@columbusama.org

]]> Comment on Top 5 Fave Blogs! by Eric Ralph http://blog.ColumbusAMA.org/?p=245#comment-30 Eric Ralph Tue, 28 Apr 2009 01:34:21 +0000 http://columbusama.org/?p=245#comment-30 My top blogs: Presentation Zen (http://www.presentationzen.com/) - End death by Powerpoint by taking advice from Garr Reynolds Tom Peters's blog (http://www.tompeters.com/) - Great advice on managing a business and leadership development Junk Charts (http://junkcharts.typepad.com/) - Don't make charts like these. My top blogs:

Presentation Zen (http://www.presentationzen.com/) – End death by Powerpoint by taking advice from Garr Reynolds

Tom Peters’s blog (http://www.tompeters.com/) – Great advice on managing a business and leadership development

Junk Charts (http://junkcharts.typepad.com/) – Don’t make charts like these.

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